In contrast to explainer and product videos, company story videos focus on you, the brand, and the people behind it. Your core values and the individuals who exemplify them are the focus of these videos. Adding a human touch to your brand is what they do best.
Educational videos are intended to inform viewers about a particular problem or issue of interest to them (what we call a “pain point”). Educational videos are intended to inform the audience about these topics as well as help them understand them. People will begin to see your brand as a trusted reference if you use these videos correctly.
HOW TO VIDEOS
We separate how-to videos from educational videos due to their distinct structure and language. They demonstrate how to carry out a specific process in a step-by-step fashion. Their goal is to educate the audience on both general topics and specific processes related to your products or services.
COMMERCIAL / VIDEO ADS
Most people are familiar with commercial videos (also called video ads, as some refer to them) because they promote a brand and the product or service being sold. Unlike other types of marketing videos, they do not hide the fact that they are meant to sell something to the viewers. They are also most comparable to traditional advertising techniques.
In today’s world, social media videos are one of the most important marketing tools for a company, regardless of its industry. From advertising videos to explanation videos, they can be anything. They are defined, however, by the specific discourse of the site on which they are communicated.
Ecommerce businesses commonly use product videos to quickly describe the features of their products and services. They explain uses and benefits of the products or services in a clear and concise manner, making them easy to understand.
Video recordings of an event, as the name suggests, are event videos. Whether you’re attending or hosting a seminar, conference, expo, or a presentation for your company, video marketing can offer you a new level of promotion.
A short, engaging and easy-to-understand video that explains a business, service, or product. They provide both informative and instructional content. They usually address a specific customer problem while outlining the company’s answer. These videos can be animated or utilise a presenter with cutaways.
While explainer and product videos may build your target audience’s interest, what if they would like more details? FAQ videos play a key role here. In these videos, your brand’s audience will receive specific information and answers to questions they may have. A FAQ page does provide that information, but a video makes it more enjoyable and simple for you.
Customer reviews are the best way to demonstrate the value of your brand. These videos feature real people telling you how you helped them with a specific issue in light of the product or service they use.